How to use cause marketing to build your restaurant brand

When you peel back the layers of the term “cause marketing,” the core of the message stands for “to do good, by doing good,” for partnering organizations that share in a mutually beneficial goal. Tim Hortons annual $1 Smile Cookie Campaign in one week raised more than $9.2 million for over 550 charities, hospitals, and...

When you peel back the layers of the term “cause marketing,” the core of the message stands for “to do…

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