poultry Archives - Brand Points Plus

*Please note there will be a delay in the reflection of pricing trends at local distributors, attributed to the timing of inventory turnover and the arrival of new stock at distribution centers.


October marks the transition from summer menus into fall comfort food, Thanksgiving, hockey and football season. For independent operators, that shift is arriving with an unusually wide gap between expensive and value-priced proteins.
For operators, October is less about finding one universally inexpensive protein and more about moving menu emphasis toward the categories currently offering value while controlling exposure to those that remain expensive.

Beef Insights

Recent trim declines could materially improve burger costs.
Look at rounds and clods for roast beef, sandwiches, bowls and braised applications.
Be cautious with loin and rib purchases; premium middle meats remain expensive.

Slow-Roasted Beef Dip with Caramelized Onions
Beef & Mushroom Pot Pie
Smash Burger with Bacon-Onion Jam

Pork Insights

Make pork a featured protein, not merely a substitute for beef.
Review bacon costs now following the correction in belly markets.
Use butts and picnics for pulled pork, carnitas and batch-cooked applications.




Apple-Cider Braised Pork with Mashed Potatoes
Pulled Pork Mac & Cheese
Maple-Mustard Pork Loin

Poultry Insights

What’s Happening?

Chicken requires a distinctly Canadian perspective. Canadian chicken demand remains exceptionally strong despite historically high retail and wholesale prices. August Canadian production reached 131.4 million kg—the largest monthly production total on record and 4.6% above the previous year. Even with that record production, prices declined only modestly because demand remained strong.
Availability has nevertheless improved. Boneless breast is more readily available, wings are adequate, drums have loosened, while thighs supply is tighter. Breast prices have started their normal seasonal decline and wings moved lower through August. Canadian legs remain unusually expensive relative to historical averages.
The U.S. market is substantially softer. As of late September boneless breast and tenderloin pricing is declining while wings are flat, with analysts expecting generally balanced supply through year-end.
That doesn’t mean Canadian operators receive U.S. pricing. Supply management, quota availability, exchange rates and a Canadian dollar near 1.42 all limit the pass-through. Check our chart for individual cut pricing trends.

Requote breast and wing products as availability improves.
Don’t assume thighs are the economical alternative. Current leg pricing remains elevated.
Wings remain worth evaluating for hockey and football promotions.

Hot Honey Chicken Sandwich
Garlic-Parmesan Wings
Buffalo Chicken Mac & Cheese

Seafood Insights

Seafood is relatively stable entering October, but there are several useful opportunities for independent operators. Imported Black Tiger Shrimp is one of them. There is lower pricing reported across imported Black Tigers and whites. That continues the improvement we identified last month and makes shrimp increasingly interesting for operators who can tightly control portions.
Atlantic salmon is more mixed. After falling considerably from the extreme pricing experienced in previous years, salmon remains a more practical menu option than it was two years ago. Current markets vary by origin and specification, so operators should continue quoting fresh and frozen alternatives rather than assuming one salmon market. For traditional fish applications, pollock pricing is steady but supplies have tightened due to increased demand, while haddock pricing is also steady with constrained supply.
That makes specification flexibility increasingly important. Cod, haddock and pollock can all work in appropriate applications, but operators should compare delivered cost, portion size, yield and guest expectations rather than automatically purchasing the same species every month.

Requote Black Tiger Shrimp—the recent decline creates feature opportunities.
Portion shrimp by count to maintain consistent plate costs.
Continue comparing fresh versus frozen Atlantic salmon.



Black Tiger Shrimp Linguine with Garlic & Chili
Maple-Dijon Atlantic Salmon with Roasted Vegetables
Blackened Haddock Tacos with Chipotle Slaw

Produce Insights

The produce market is entering one of its more challenging transition periods. The clearest problem is asparagus. Production from imports remain well below demand so expect significantly higher pricing, size restrictions and tight supplies extending into early 2027.
Lettuce is another category to watch. Iceberg prices are escalating as yields decline, with green leaf and romaine also moving higher. This is important because lettuce is a high-volume ingredient with relatively little opportunity to recover sudden increases through menu pricing.
Broccoli is strengthening as tight supply and insect pressure reduce yields, while cauliflower remains elevated. Limes remain tight and quality is inconsistent following heat, humidity and rain. Small oranges also remain tight. There are, however, useful opportunities. Avocado stocks are relatively plentiful, grapes remain abundant, strawberries have softened as production improves, and celery is currently inexpensive with excellent availability.
The late-September reports also highlight potential weather disruption from Hurricane Polo for Mexican avocados and limes, with possible effects on cucumbers, squash and tomatoes depending on rainfall.

Monitor lettuce yields and salad food costs weekly.
Avoid over-ordering berries simply because pricing improves—shelf life remains critical.
Take advantage of avocado availability for burgers, sandwiches, bowls and Mexican-inspired features.

Consider Frozen with Alasko!
When fresh supply is volatile or labour is tight, Alasko frozen fruits and vegetables deliver consistent quality and predictable cost control.