Inspired by functional drinks from East Asia, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987.
Red Bull
Related Topics
Salads make perfect patio companions for summer dining
- Expert Advice
- Trends
Nothing says summer more than green — grass growing, trees in full leaf, gardens showing their green. Green is all…
Read ArticleHow to make your restaurant an allergy-friendly operation
- Expert Advice
- Trends
According to Food Allergy Canada, over three million Canadians (9.3%), including almost 500,000 children, have food allergies. Reactions range from…
Read Article