Market Report - Brand Points Plus

MARKET REPORT

August 2026

*Please note there will be a delay in the reflection of pricing trends at local distributors, attributed to the timing of inventory turnover and the arrival of new stock at distribution centers.

Beef Insights

Take advantage of lower spot pricing where it supports an immediate menu feature.
Discuss fall and holiday rib needs before seasonal demand begins to build.
Continue controlling steak portions and charging appropriately for sauces, toppings and premium sides.

Steak Sandwich with Garlic Mayo and Crispy Onions
Smash Burger with Bacon Jam
Grilled Flank Steak Rice Bowl

Pork Insights

Make pork loins and chops a priority for August features.
Use butts and picnics for pulled pork and other batch-cooked applications.
Continue featuring ribs through the remaining summer grilling period.




Grilled Pork Loin with Maple Mustard Glaze
Pulled Pork Sandwich with Slaw
Pork Carnitas Tacos

Poultry Insights

What’s Happening?

Chicken remains an important value alternative to beef, but Canadian operators should not assume that all of the price relief being reported in the United States will immediately appear in Canada.
U.S. chicken production has expanded enough to place downward pressure on breast, wing and thigh markets. U.S. boneless skinless breast values are well below last year, and wing supplies are more comfortable than they have been during several recent summers.
Additional U.S. supply can improve import opportunities and reduce upward pressure on Canadian pricing. However, the weak Canadian dollar, import controls and the structure of the Canadian market may limit how much of that relief reaches operators.
The most immediate opportunity may be in wings and portion-controlled breast products. Rather than automatically lowering menu prices, operators can use improved costs to rebuild margin, create a limited-time promotion or offer a stronger-value combo. Check our chart for individual cut pricing trends.

Use improved costs to restore margin before making permanent menu-price changes.
Consider a wing promotion as football and late-summer sports demand approach.
Keep breast portions controlled through sandwiches, wraps, salads and bowls.

Garlic-Parmesan Wings
Hot Honey Chicken Sandwich
Crispy Chicken Caesar Wrap

Seafood Insights

Serve shrimp as an accent in bowls, tacos, pasta and appetizers.
Keep salmon portions controlled and position the item as a premium choice.
Lead with frozen and portion-controlled whitefish species for high-volume execution.



Blackened Haddock Tacos with Pineapple Slaw and Chipotle Aioli
Pacific Pollock Fish Sandwich with Dill Pickle Slaw
Parmesan-Crusted Atlantic Haddock with Lemon Herb Butter

Produce Insights

Order heat-sensitive produce in smaller quantities and turn inventory quickly.
Tighten receiving standards and inspect for heat-related quality issues.
Continue using frozen fruits and vegetables where they improve consistency and reduce waste.

Asparagus: supplies tight and prices high.
Lemons: tight supplies and elevated summer pricing.
Small Oranges: availability tightening.
Red and Yellow Peppers: tighter in some eastern regions.
Celery: supplies tightening and markets beginning to strengthen.

Consider Frozen with Alasko!
When fresh supply is volatile or labour is tight, Alasko frozen fruits and vegetables deliver consistent quality and predictable cost control.

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