Marketing Archives - Page 4 of 5 - Brand Points Plus Canada

Category: Marketing

Partnering with influencers to amplify your restaurant’s brand

Social media influencers seem to be everywhere these days. They create content on platforms like Instagram and Facebook to sway their followers to engage with the businesses they promote. But does influencer marketing work for restaurants? Trevor Lui, restaurateur, cookbook author and co-founder of the agency Quell, says it can. “I think that in the...

Social media influencers seem to be everywhere these days. They create content on platforms like Instagram and Facebook to sway…

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See your foodservice operation like a food critic, and make changes!

In our digital age the influence of a titled food critic’s opinion has been replaced by the emergence of guest…

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Instagram 201 for restaurants: use instagram to stay connected

If you’re not on Instagram, you don’t exist. That’s the hard truth. The social media landscape has quickly become the…

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Instagram 101 for restaurants: are you instagrammable?

To say that Instagram’s food community is an impactful marketing channel for your restaurant business is an understatement.   Restaurateurs need…

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Take the time to turn around negative restaurant reviews

Over the last decade, like burning wild fire, word of mouth advertising has erupted into a fierce, influential, and potentially…

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