Marketing Archives - Page 4 of 4 - Brand Points Plus Canada

Category: Marketing

See your foodservice operation like a food critic, and make changes!

In our digital age the influence of a titled food critic’s opinion has been replaced by the emergence of guest review websites, social media, and food influencers. Food critics per se are not as common as they used to be, however the thorough process that notable food critics follow is extremely useful in understanding how your...

In our digital age the influence of a titled food critic’s opinion has been replaced by the emergence of guest…

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Instagram 201 for restaurants: use instagram to stay connected

If you’re not on Instagram, you don’t exist. That’s the hard truth. The social media landscape has quickly become the…

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Instagram 101 for restaurants: are you instagrammable?

To say that Instagram’s food community is an impactful marketing channel for your restaurant business is an understatement.   Restaurateurs need…

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Take the time to turn around negative restaurant reviews

Over the last decade, like burning wild fire, word of mouth advertising has erupted into a fierce, influential, and potentially…

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How to use cause marketing to build your restaurant brand

When you peel back the layers of the term “cause marketing,” the core of the message stands for “to do…

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