Inspired by functional drinks from East Asia, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987.
Red Bull
Related Topics
COVID-19 and restaurants — how are consumers reacting?
- Expert Advice
- Trends
Is it all doom and gloom? According to projections by the Canadian Chamber of Commerce (based on Statistics Canada research),…
Read ArticleFood halls on the rise — what they mean to your business
- Expert Advice
- Trends
In late 2019, after years of hype and anticipation, Eataly opened its first Canadian operation in Toronto, joining a global…
Read Article
