Menu engineering: beyond the math to digital restaurant menus

Menu engineering, the process restaurateurs use to analyze the cost and popularity of menu items and adjust pricing to maximize profitability, is more important than ever for Canada’s foodservice operators.  The industry faces many challenges in this late-pandemic period, including staffing shortages, supply issues and rising costs. As patio season winds down, consumer hesitancy about...

Menu engineering, the process restaurateurs use to analyze the cost and popularity of menu items and adjust pricing to maximize…

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